- Maximum benefit
- 25% — up to ₹5 Lakh (international fair) or ₹3 Lakh (domestic fair), plus travel
- Who can apply
- Micro, Small enterprises
- Status
- Open; current term ends 28 July 2031
Is Market Development Assistance open? Key facts at a glance
Market Development Assistance (Haryana): 25% — up to ₹5 Lakh (international fair) or ₹3 Lakh (domestic fair), plus travel.
Last verified: 19 Oct 2026. How we check our information
| Status | Open |
|---|---|
| Level | Haryana State scheme |
| Type of benefit | Trade Fair Participation Reimbursement |
| Maximum benefit | 25% — up to ₹5 Lakh (international fair) or ₹3 Lakh (domestic fair), plus travel |
| Project cost range | Any |
| Who can apply | Micro, Small enterprises (Manufacturing) |
| Implementing agency | Directorate of MSME, Haryana |
| Where to apply | Invest Haryana (HEPC) portal |
| Official notification | Read the notification · notified 29 July 2026 |
| Current term ends | 28 July 2031 |
| Last verified | 19 Oct 2026 · How we check |
What is Market Development Assistance?
Part of: Haryana Progressive MSME & Export Promotion Policy 2026 (clause 4.4.2)
Also in this part of the policy: E-Commerce Support
Clause 4.4.2 of the Haryana Progressive MSME & Export Promotion Policy 2026 reimburses new and existing manufacturing Micro and Small Enterprises 25% of the cost of participating in trade fairs — up to ₹5 Lakh for an international fair and ₹3 Lakh for a domestic fair.
Airfare and boarding are reimbursed in addition, capped at ₹2.50 Lakh (for two persons) for an international fair and ₹1.50 Lakh for a domestic fair. The incentive can be availed once a year, either for an international or a domestic fair, and three times in total during the policy period.
It cannot be combined with any similar scheme or other State Government policy for the same component.
Official notification · notified 29 July 2026
What could a unit get under Market Development Assistance?
The ceiling the scheme sets. What a particular unit receives depends on its project cost, location and the conditions on this page, so no rupee figure is worked out here.
Up to the scheme’s limits: 25% — up to ₹5 Lakh (international fair) or ₹3 Lakh (domestic fair), plus travel
Illustrative only: this is the scheme’s maximum, not an estimate for your unit. Source: Haryana Progressive MSME & Export Promotion Policy 2026 — Haryana Govt. Gazette (Extra.) No. 114-2026/Ext, 29 July 2026.
Eligible business types
MSME categories covered
Eligible industries
How do I apply for Market Development Assistance?
- Register the enterprise on Udyam and keep the GSTIN active.
- File the claim online on the Invest Haryana (HEPC) portal under this scheme, with the supporting records for the expenditure claimed.
- Clause 3.7 of the policy promised operational guidelines within three months of notification, that is by 29 October 2026. That date has passed: as of 1 November 2026 they had still not been published on the Directorate of MSME's website (last updated 26 October 2026) or the Industries & Commerce Department's website, and the policy itself names no portal, claim form or cut-off date, so check whether the guidelines have been published before filing. Clause 3.7 also says an application consistent with the policy is not barred because a scheme has not been notified.
Apply at: Invest Haryana (HEPC) portal
Which documents are needed for Market Development Assistance?
- Udyam Registration
- GSTIN
- Stall booking and participation invoices
- Airfare and boarding bills
- Proof of participation
Can Market Development Assistance be combined with other schemes?
This scheme can be combined with the following for higher total benefits:
Why are Market Development Assistance applications rejected?
- Medium enterprise (scheme is for manufacturing MSEs)
- Claimed more than once in a year
- Claimed more than three times during the policy period
- Non-manufacturing enterprise
- Similar incentive also claimed under another scheme or State policy
Subsidy Setu's DPR preparation process addresses all common rejection points before filing.
Frequently asked questions about Market Development Assistance
- Is Market Development Assistance open?
- Yes. The current term runs until 28 July 2031. Status last verified: 19 Oct 2026.
- Who can apply for Market Development Assistance?
- Micro, Small enterprises (Manufacturing).
- What is the maximum benefit under Market Development Assistance?
- 25% — up to ₹5 Lakh (international fair) or ₹3 Lakh (domestic fair), plus travel.
- How do I apply for Market Development Assistance?
- 1. Register the enterprise on Udyam and keep the GSTIN active. 2. File the claim online on the Invest Haryana (HEPC) portal under this scheme, with the supporting records for the expenditure claimed. 3. Clause 3.7 of the policy promised operational guidelines within three months of notification, that is by 29 October 2026. That date has passed: as of 1 November 2026 they had still not been published on the Directorate of MSME's website (last updated 26 October 2026) or the Industries & Commerce Department's website, and the policy itself names no portal, claim form or cut-off date, so check whether the guidelines have been published before filing. Clause 3.7 also says an application consistent with the policy is not barred because a scheme has not been notified. Apply at: Invest Haryana (HEPC) portal.
- Until when can I apply for Market Development Assistance?
- The current term runs until 28 July 2031. Projects must usually be registered or commence within the term; check the cut-off before you rely on it.
Guides on Market Development Assistance
Related schemes
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