Uttar Pradesh · Market Access
Handicraft Marketing Incentive Scheme (Hastshilp Vipnan Protsahan Yojana), Uttar Pradesh
- Maximum benefit
- ₹10,000 a fair for transport and stall, for up to 2 fairs (₹20,000)
- Who can apply
- Micro enterprises, for specific activities only
- Status
- Open; confirm the status before you apply
Is Handicraft Marketing Incentive UP open? Key facts at a glance
Handicraft Marketing Incentive UP (Uttar Pradesh): ₹10,000 a fair for transport and stall, for up to 2 fairs (₹20,000).
Last verified: 20 Oct 2026. How we check our information
| Status | Open. Confirm the status before you apply (see the note on this page). |
|---|---|
| Level | Uttar Pradesh State scheme |
| Type of benefit | Fair Transport and Stall Assistance |
| Maximum benefit | ₹10,000 a fair for transport and stall, for up to 2 fairs (₹20,000) |
| Project cost range | Not applicable |
| Who can apply | Micro enterprises (Manufacturing). Only for: Only for handicraft artisans holding a Handicraft Identity Card. |
| Implementing agency | Department of MSME & Export Promotion, UP (Directorate of Industries & Enterprise Promotion; District Industries & Enterprise Promotion Centres) |
| Where to apply | Directorate of Industries UP portal |
| Official notification | Read the notification |
| Last verified | 20 Oct 2026 · How we check |
What is Handicraft Marketing Incentive UP?
A Directorate of Industries scheme that helps handicraft artisans take part in fairs. It pays ₹10,000 a fair towards transport and stall costs, for up to two fairs (₹20,000). Applicants must be at least 18 and hold a Handicraft Identity Card.
The scheme rests on Government Order No. 25/18-4-2013-11(विविध)12 of 7 January 2013; that order is a scanned image and its term was not confirmed. Artisans of a district’s ODOP product may also look at the ODOP marketing assistance scheme.
What are the key benefits of Handicraft Marketing Incentive UP?
- ₹10,000 a fair for transport and stall costs, for up to two fairs (₹20,000).
What could a unit get under Handicraft Marketing Incentive UP?
The ceiling the scheme sets. What a particular unit receives depends on its project cost, location and the conditions on this page, so no rupee figure is worked out here.
Up to the scheme’s limits: ₹10,000 a fair for transport and stall, for up to 2 fairs (₹20,000)
Illustrative only: this is the scheme’s maximum, not an estimate for your unit. Source: UP MSME portal scheme page for the Handicraft Marketing Incentive Scheme; Government Order No. 25/18-4-2013-11(विविध)12, 7 January 2013 (listed on msme.up.gov.in; scanned, contents not read, so the term is unconfirmed).
Who can apply for Handicraft Marketing Incentive UP?
- Age 18 or above.
- Holds a Handicraft Identity Card.
Eligible business types
MSME categories covered
Eligible industries
How do I apply for Handicraft Marketing Incentive UP?
- Apply on the Directorate of Industries portal.
Apply at: Directorate of Industries UP portal
Which documents are needed for Handicraft Marketing Incentive UP?
- Handicraft Identity Card
- Identity and age proof
- Fair participation, stall and transport receipts
Why are Handicraft Marketing Incentive UP applications rejected?
- No Handicraft Identity Card
- More than two fairs claimed
Subsidy Setu's DPR preparation process addresses all common rejection points before filing.
Frequently asked questions about Handicraft Marketing Incentive UP
- Is Handicraft Marketing Incentive UP open?
- It is listed as open, but confirm the status before you apply: No longer on the Directorate of Industries’ list of schemes open for online application (26 Oct 2026); confirm with the District Industries Centre before applying. Status last verified: 20 Oct 2026.
- Who can apply for Handicraft Marketing Incentive UP?
- Micro enterprises (Manufacturing). Only for: Only for handicraft artisans holding a Handicraft Identity Card.
- What is the maximum benefit under Handicraft Marketing Incentive UP?
- ₹10,000 a fair for transport and stall, for up to 2 fairs (₹20,000).
- How do I apply for Handicraft Marketing Incentive UP?
- 1. Apply on the Directorate of Industries portal. Apply at: Directorate of Industries UP portal.
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