Uttar Pradesh · Market Access
ODOP Marketing Development Assistance Scheme, Uttar Pradesh
- Maximum benefit
- 75% of stall charges up to ₹2 lakh a fair, plus freight and travel; up to 3 times a year
- Who can apply
- Micro, Small, Medium enterprises, for specific activities only
- Status
- Open
Is ODOP MDA UP open? Key facts at a glance
ODOP MDA UP (Uttar Pradesh): 75% of stall charges up to ₹2 lakh a fair, plus freight and travel; up to 3 times a year.
Last verified: 20 Oct 2026. How we check our information
| Status | Open |
|---|---|
| Level | Uttar Pradesh State scheme |
| Type of benefit | Reimbursement of Fair, Freight and Travel Costs |
| Maximum benefit | 75% of stall charges up to ₹2 lakh a fair, plus freight and travel; up to 3 times a year |
| Project cost range | Not applicable |
| Who can apply | Micro, Small, Medium enterprises (Manufacturing, Trading). Only for: Only for units making, servicing or trading in the One District One Product (ODOP) item notified for their own district. Only ODOP products may be shown or sold at the fair. |
| Implementing agency | Department of MSME & Export Promotion, UP (Directorate of Industries & Enterprise Promotion; District Industries & Enterprise Promotion Centres) — ODOP Cell |
| Where to apply | Directorate of Industries UP portal |
| Official notification | Read the notification (PDF) · notified 22 April 2020 |
| Last verified | 20 Oct 2026 · How we check |
What is ODOP MDA UP?
Helps artisans, weavers, entrepreneurs and exporters of ODOP products take part in fairs and exhibitions.
Under Government Order No. 263/18-4-2020-18(Vividh)/17TC-2 of 22 April 2020 (amending the 2019 scheme order), the State reimburses 75% of stall charges — up to ₹50,000 for other fairs in Uttar Pradesh, ₹1.5 lakh for national or international fairs held in the State, and ₹2 lakh for national or international fairs elsewhere in India or abroad — together with 75% of freight (up to ₹7,500 in UP; up to ₹25,000 for B2B and ₹50,000 for B2C fairs elsewhere or abroad) and travel for one person.
Assistance can be claimed at most three times in a financial year, and not for a fair already supported under another scheme. Support to start selling through one recognised e-commerce website or portal is also available once.
Official notification (PDF) · notified 22 April 2020
What are the key benefits of ODOP MDA UP?
- Fairs in UP: 75% of stall charges up to ₹50,000 (₹1.5 lakh for national/international-level fairs), 75% of freight up to ₹7,500, and actual AC-3 rail or AC bus fare for one person.
- National/international fairs elsewhere in India: 75% of stall charges up to ₹2 lakh, 75% of freight up to ₹25,000 (B2B) or ₹50,000 (B2C), travel by AC-3/AC bus or 75% of economy airfare up to ₹7,000.
- Fairs abroad: 75% of stall charges up to ₹2 lakh, freight as above, and 75% of travel up to ₹75,000.
- One-time support to start selling through one e-commerce website or portal.
What could a unit get under ODOP MDA UP?
The ceiling the scheme sets. What a particular unit receives depends on its project cost, location and the conditions on this page, so no rupee figure is worked out here.
Up to the scheme’s limits: 75% of stall charges up to ₹2 lakh a fair, plus freight and travel; up to 3 times a year
Illustrative only: this is the scheme’s maximum, not an estimate for your unit. Source: ODOP Marketing Promotion scheme — Government Order No. 263/18-4-2020-18(Vividh)/17TC-2, 22 April 2020, amending GO No. 56/18-4-2019 of 22 January 2019 (published on odopup.in).
Who can apply for ODOP MDA UP?
- Age 18 or above, domicile of Uttar Pradesh, working with the ODOP product of the district.
- At most three claims a financial year; not for a fair already supported under another Central or State scheme.
Eligible business types
MSME categories covered
Eligible industries
How do I apply for ODOP MDA UP?
- Apply on the Directorate of Industries portal after the fair; individual claims are approved by the district committee.
Apply at: Directorate of Industries UP portal
Which documents are needed for ODOP MDA UP?
- Stall booking and payment receipts (paid online, by cheque or through a bank for fairs outside UP)
- Freight and travel tickets
- Identity and age proof
- Proof of the ODOP product
Why are ODOP MDA UP applications rejected?
- Products other than the district’s ODOP item displayed
- More than three claims in a financial year
- Same fair already supported under another scheme
- Claim filed late
Subsidy Setu's DPR preparation process addresses all common rejection points before filing.
Frequently asked questions about ODOP MDA UP
- Is ODOP MDA UP open?
- Yes, it is open for applications. Status last verified: 20 Oct 2026.
- Who can apply for ODOP MDA UP?
- Micro, Small, Medium enterprises (Manufacturing, Trading). Only for: Only for units making, servicing or trading in the One District One Product (ODOP) item notified for their own district. Only ODOP products may be shown or sold at the fair.
- What is the maximum benefit under ODOP MDA UP?
- 75% of stall charges up to ₹2 lakh a fair, plus freight and travel; up to 3 times a year.
- How do I apply for ODOP MDA UP?
- 1. Apply on the Directorate of Industries portal after the fair; individual claims are approved by the district committee. Apply at: Directorate of Industries UP portal.
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